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  In today's competitive business landscape, customer feedback plays a pivotal role in shaping the success of a company. Understanding customer preferences, addressing concerns, and continuously improving services are crucial for staying ahead. Jack in the Box, a popular fast-food chain, recognizes the significance of customer feedback and has implemented a comprehensive feedback system called Jacklistens   . In this review, we will explore the various aspects of JackListens, its purpose, benefits, and impact on customer experience. Understanding JackListens: JackListens is an online survey platform developed by Jack in the Box to gather valuable feedback from its customers. This platform allows customers to share their thoughts, opinions, and suggestions regarding their recent dining experiences at Jack in the Box outlets. The survey covers a wide range of topics, including food quality, service speed, cleanliness, staff behavior, and overall satisfaction. Purpose of JackListens: